Challenge:Future - Challenge the Future, Shape the Present from Challenge: Future on Vimeo.

The mission of Challenge:Future, not-for-profit consortium, is to develop, organize and manage incentivized competitions »Challenge: Future« with the aim to connect creative young students, schools, innovative companies and ideas from around the globe.

The initiative's vision is to foster the ideas and innovative solutions for world's sustainable future, to attract and incentive talented youth and to disseminate knowledge. Challenge: Future is envisioned as the world's largest youth collaborative contest that creates a virtual forum that connects corporate and global challenges with the power of student-driven innovation based on sustainability principles. Using the power of Web 2.0 technologies, Challenge: Future invites groups of students from universities and schools throughout the globe to develop solutions to specific sustainability challenges.

Today’s youth are the most valuable source for creating future with fresh, inspired and revolutionary ideas.Generation Y which is referred as the most web engaged and connected generation, is critical for success of any business and is a change agent with unique drive to force the companies to rethink their existence.

Open-Innovation (collaborative innovation) applies the principles of free trade to the marketplace for new ideas. In time of rapid changes and especially in recession the companies will need to collaborate and innovate not only to accelerate the development of new products, services and strategies but in order to survive, gain efficiencies and avoid competitive threats.