Multi channel inbound marketing

 Global Jumpstart Maribor Projects 2013

Corporate Business Cases

NAME : How to rejuvenate Nova KBM’s client structure and keep them in the long run?

CHALLENGE :
What else can be done to attract more youth and to keep the existing young clients. With what type of institution would you as a young person like to bank with in the future? By what range of products, communication methods, distribution channels etc. would you as a young person be convinced to such extent to decide to become a client of our bank and to remain loyal to it in the long run.

PROJECT DRAFT: PDF

VIDEO

NAME : Pharmacies of Maribor by Lekarne Maribor

CHALLENGE :
How can we achieve that everyone who do sports recognize our services as number one choice regarding expert advice on nutrition, healthy lifestyle and our products as most suitable, quality products when needed?

PROJECT DRAFT: PDF

VIDEO

NAME : Terme Maribor: Developing city Hotels products and services

CHALLENGE :
Maribor business and industry activities have been decreasing since 1991. Current Economic crisis had additional impact on Maribor’s business environment. These are the reasons why business tourism (our main target group) is decreasing. Is there any other innovative/creative way to develop two hotels or away to increase business tourism again?

PROJECT DRAFT: PDF

VIDEO

NAME : Terme Maribor: Developing resort products and services

CHALLENGE :
Is there any other product/service beside/inside Medicine and health department that we can offer to our target groups – especially sportsmen and well-being individuals/groups?

PROJECT DRAFT: PDF

VIDEO

NAME : How to react on decreasing interest in printing media? by ČZP Večer

CHALLENGE :
We would like to maintain or increase the Satisfaction of our Readers, but from the business aspect, we would like to find new financial sources and to increase the number of our readers and the number of advertisments.

PROJECT DRAFT: PDF

VIDEO

StartUP Cases

NAME : Startup Program Start:up Maribor: Let’s make startups rock

CHALLENGE :
How to design the program Start:up Maribor to efficiently support entrepreneurial teams in Maribor.

PROJECT DRAFT: PDF

VIDEO

NAME : Startup Company ASK: Active signalization in traffic

CHALLENGE :
How to raise awareness among people to enable the new approach in traffic security.

PROJECT DRAFT: PDF

VIDEO

NAME : Startup Company DORA: IT in medicine

CHALLENGE :
How to find an effective marketing approach which will enable successful global marketing of the DORA system?

PROJECT DRAFT: PDF

VIDEO

NAME : Startup Company E-FORMA: IT in construction business

CHALLENGE :
How to monetize services and design optimal partnership business model worldwide?

PROJECT DRAFT: PDF

VIDEO

NAME : Startup Edgar Tells meets Challenge:Future

CHALLENGE :
At Edgar we managed to create a simple to use tool to create and share stories online. How can we create a tool for online storytelling that would enable the youth to tell stories about themselves and promote themselves through it? What would make it engaging enough for viewers and easy to use for users?

PROJECT DRAFT: PDF

VIDEO

Social Business Cases

NAME : Social Kitchen by CAAP & Rizom

CHALLENGE :
The challenge in establishing a social community kitchen lies in establishing a solid financial model for its functioning. In other words, if we decide to give cooked meals away for free to the vulnerable citizens, how could we make it function as a social enterprise with sufficient profits to allow for new employment opportunities and new developmental opportunities?

PROJECT DRAFT: PDF

VIDEO

NAME : Maribor Revitalize It by CAAP & MKM

CHALLENGE :
We would like to find solutions which could help to prevent further degradation of the city centre and will not be based on any form of exclusion. The solutions should not be too expensive but be rather based on smart small scale approaches which could be widely used later, in the case that they prove to be successful.

PROJECT DRAFT: PDF

VIDEO

NAME : Living courtyards - Animate locality by Živa Dvorišča

CHALLENGE :
The Living courtyards program functions on the principle of realizing the ideas of youths with their engagement in the locality through cultural projects and at the same time allows the inhabitants to be active in the cultural life of the locality. We need your help in defining what would be the best way to promote the Living courtyards initiative to the right audience, partners and most importantly benefactors/sponsors.

PROJECT DRAFT: PDF

VIDEO

NAME : Food Cooperative by CAAP & Dobrina

CHALLENGE :
How to determine a good selling price for both, the consumer and the farmer? Which approaches should be adopted in promotion of the cooperative in order to increase product sales?

PROJECT DRAFT: PDF

VIDEO

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