Multi channel inbound marketing

Third Eye of EqualTo

by EqualTo Team on 4th September, 2014 at 5:19 PM CEST

16th August 2014

6.20AM, Dhaka, Bangladesh

It was pouring down. Very heavily indeed. In a rainy morning like this is no easy to make your mind to spend some time at any slum in Dhaka. Even more difficult if you have your job or studies.  Until and unless anybody really wants to do something from deep inside the heart it is high time to sleep few extra hours. Note – Friday and Saturday is weekend here.

7.50AM

Heavy back pack loaded with books, pads, pencils, pen, and erasers for 30 slums kids. On left hand a bundle of 30 paper pads and on right, off course, an umbrella (though it was too weak to prevent the sharp rain drops). With all these, honestly, walking through the big puddles over the streets. And on road? Yes, hardly getting any vehicle to hide me in from the rain and save the materials.

9.50AM

Four wheelers stopped mid-way to pick a journey mate who wants to see how life is at a slum. And ask me why? There was a sharp fear and doubt in my mind as well. Because it takes willingness to move out of the cozy bed in a rainy morning on holiday. To many a girl, it is err or oh-no or let’s-do-it- on-any-other-day type of feeling. Obviously it is not something majestic to have that eagerness. But let’s call this mindset to have a third eye!

Well, world is so busy with holding conferences and discussing about solutions. But are we really getting out of our comfort-cocoons and taking any tiny step? Many of you are probably doing great but this story is for those who are still thinking let’s-do-something and thinking and thinking..!

EqualTo (www.equalto.org) is just nothing but a tiny endeavor. This project initiated by Rifat is helping underprivileged kids with the education materials for free. No big impact. But he could manage sharing smile among 200+kids so far. This is always just a one or two member team. Samrina being one of them who believes making someone feel special is something tough but not impossible.

On the Project Third Eye – EqualTo distributed education materials worth around 7000 Bangladeshi Taka, managed from the acquaintances and EqualTo usually does. No big deal. But good enough to make 30 kids smile who hardly have money to buy education materials for them. There are some true moments where giving is the only source of happiness. As Rifat says – the youth always should seek impact over the stardom. Let’s start something on a big ocean. Who knows where the wave ends up and how big the impact would be!

12.50PM

Rain stopped. Puddles were smaller in size. The narrow road was muddy enough to get slipped. The load of materials that we carried on the back pack was unloaded among the kids. The back pack felt so light and so did our souls! Light and empty to get fresh air. Another impact day was off. 

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Muhammad Ali Ali

Muhammad Ali Ali

Good job*

it reveals the true spirit of youth!!!!!
All the best

6th September, 2014 @ 5:53 PM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff

Rifat, keep inspiring! These are the moments that count!

Cheers
Stefan

8th September, 2014 @ 9:21 PM CEST

Rifat Sagor

Rifat Sagor | CF Chapters

Helllo Ali & Stefan, Thanks buddies ......!!!!! :D

15th September, 2014 @ 5:22 PM CEST

Amna Javed

Amna Javed

Fascinating (Y) a job well done

12th October, 2014 @ 2:16 PM CEST

Rifat Sagor

Rifat Sagor | CF Chapters

Thank you! Amna

9th November, 2014 @ 4:26 PM CEST

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