Multi channel inbound marketing

Local Hot Topics in Global Hands

by C:F Team on 4th October, 2013 at 12:44 PM CEST

Fourteen different local cases brought corporate businesses, social businesses and startups in Maribor together with global youth talents! All cases presented came from Maribor itself, a Central European city with glorious days in 19th and 20th century, well-known for industry, skiing and wine.  What a combination!

However, for the past 20 years the city has been facing big problems and economic decline. But there we are, the rescue team of 85 C:F youth equipped with creativity, energy and willingness to solve the challenges. With great support by experts, managers and academics, we discovered, skilled-up, developed and delivered real solutions!

NKBM Bank, newspaper Vecer and Terme Maribor were most favored among the corporate cases. NKBM Bank challenged youth to think and develop sustainable youth interest and products. A team of people from Australia, Bosnia and Herzegovina, and Macedonia developed and presented an appealing banking solution with Tablet PCs and several streams of activity in social media.

Terme Maribor asked youth how to attract more visitors at Hotel Pyramid and Hotel Orel in Maribor. A team of people from Philippines, Pakistan and Slovenia developed a plan focused on patients with diabetes, using the full benefits and capacities of this city! Another challenge coming from this company was how to develop a new market segment or product! The solution proposal came from a team combination from Slovenia and Bulgaria: use existing tourism infrastructure for asthmatic patients, Maribor to offer a comprehensive structure of treatment: medical care, fresh air and affordable accommodation.

E-forma, Let’s Start Up and EdgarTells were part of the start-ups who challenged youth with their fresh, modern ideas and development strategies. E-form, a company already established in Slovenia and connecting the construction industry with the IT field challenged the future challengers on how they can expand their business on the international market. Solution given: Go Global, Act Local. The proposal suggested that the company should integrate with architect associations, plus involve more media presence and more young people, especially unemployed architects.

Let’s Start Up team suggested support for young companies to get incubation centers with six-month salary. Creative presentation was done by the team working on EdgarTells, an online platform for storytelling where you can create and share stories.

The youth was also challenged to think and stand on the behalf of social enterprises in Maribor. One team offered a proposal originating from Latvia; Koroska street in Maribor can be revived through active street work out there, in such a way that investments in facilities for physical exercise can take place.  Two other groups worked on the case of Maribor’s Living courtyard (Ziva Dvorisca). The first team complied with members from China, Macedonia, Romania and Slovenia suggested the idea of ‘Global Courtyard Cafe’, an establishment of open space for communication and collaboration among local people and tourists, companies and universities.

The grand winners were also a team working exactly on the Living Courtyard. The very idea of this team was to start an Adopt-a-Courtyard campaign where people from Maribor of all profiles can come together and define a new cultural identity for the city. What could happen if students come and talk to residents, understand their interests and then work together to transform their courtyard through community garden, art work, sharing events and similar activities? Truly winning idea by a team of people from Singapore to Turkey!

Already fell in love with one of these ideas? Maybe got another solution? Post it here!

C:F Team

 

 

 

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julia ashton

julia ashton

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24th October, 2013 @ 7:47 AM CEST

Andreja Kodrin (C:F Management)

Andreja Kodrin (C:F Management) | Action team | CF Chapters

great days, deep inspiration, big ideas...

see those magic moment also in great video from Maribor prepared by our partners Out of the Box http://www.youtube.com/watch?v =w4GSN9eT2Ec

24th October, 2013 @ 7:50 PM CEST

Muhammad Ali Ali

Muhammad Ali Ali

Yes Andreja!
u are right,
These were realy realy great days with great ideas durig CF Summit,2013.
and credit goes to your inspirational leadership.
Wish u very very best of Luck for u and urs+ours CF
CF !!! we love you

28th October, 2013 @ 12:50 PM CEST

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global youth think tank & student competition