Multi channel inbound marketing

Social network criticism

by Stefan Alievikj on 13th June, 2012 at 11:58 AM CEST

Today we cannot imagine our lives without the social networks.

Facebook and Twitter for instance, to most of us are daily routine - things we must check up in our daily schedule. However, do we spend quality time with the social networks or do we appear to lose precious time?

Everyone is common with how the story began.

However, it's always up to us how much we share. On the other hand, can you think of better media through which you can communicate today or share information? About sharing information, Twitter seems to be even better. We can be amazed how much a twit can do. It leads me to the idea of the wise use of social media and networks. I will add on that Challenge:future is already using the social networks in very reasonable ways.What else can we say about the social networks? They are an outstanding resources, limitless.

When did the social network appeared to be most useful?

To answer this question, I will go back one year in time and say something about some protests which took place in Skopje. In the spring of 2011, a youngster was killed in Skopje due to police brutality. An innocent man died and the youth thought it was the ultimate act everyone had to witness. In a period of 24 hours, a group of progressive minds organized a protest against police brutality and the outcome was unexpected. Thousands of people informed and organized by Twitter and Facebook went out on the street on a peaceful protest. Macedonian youth was considered to be indolent and silent, but it finally raised its voice. The social networks contributed to that. Here is a short glimpse on the protest - the youth has blocked the main street in the city centre shouting "no more silence".

The social networks united the youth. Everyone was connected during the protests and it was not only protest to the police brutality, it was a protest for a better life in general, a scream for equality and better tomorrow. In the end, it didn't matter if it worked or not. Political parties tried to label the protests as theirs and everyone had the opportunity to hear different versions for who was standing behind the protests. However those who went out in the streets and gave their support, experienced the true spirit.

This was the product of the social networking: Day 6 of protests in Skopje, Macedonia from Dejan Velkoski on Vimeo.

Can we agree that this is a great example of the power of social networks? Contrary to this, most often we use the social networks just to kill time.

So today I'd like to ask you: Do you use the full potential of social networks?

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Verica Atanasova

Verica Atanasova | CF Chapters

Great job Stefan :D Very true

13th June, 2012 @ 4:50 PM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff

Verica, did you attended these protests last year? :)

13th June, 2012 @ 6:01 PM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff


13th June, 2012 @ 6:01 PM CEST

Hajdi Kostova

Hajdi Kostova | Action team

This article is an excellent reminder of the power of social networking. Sadly most of the time we use these platforms just to kill time, but in some rare occasions, we use this potential for something good and social networks create social change.

13th June, 2012 @ 7:31 PM CEST

Samuel Duru

Samuel Duru | Action team

Great piece Stefan. We have seen shinning examples of the ways we can start change-oriented campaigns, and instigate social change. Yet, like Hajdi rightly said. We far too rarely utilise the power of social media for social change. And more often use it for frivolities. The good thing about social media is that it is raw and undiluted. It gives a first hand account. So we really should spent more time using positively than the other way round.

14th June, 2012 @ 3:40 PM CEST

Kayode Nubi

Kayode Nubi | Action team | CF Chapters

Wow! We've got on our hands another 'social media' whizkid. Awesome analysis. The power of social media is often belittled but then the power actually comes from expressing ourselves. Social media is only a 'medium' to channel our expressions to the world - and I mean the whole world. Of course the web (2.0) comes with it's vice but then again it's 'us' that need self control and disciple. Can't blame the creature and vindicate the creator.

14th June, 2012 @ 3:49 PM CEST

Isabella Torrealba Balzán

Isabella Torrealba Balzán

Hi Stefan, I have enjoyed the reading!
Now I've to say yes! Definitely Social Networks are very powerful, but more powerful is the human being. We are the one who created this Network and also who give it life, with our posts.
So is our decision to make a good use to it. I admit it's hard to make people to get used to apply this tool with the best purposes. But I think C:F and many other are using this technology with a social sense.
For example in Venezuela we got this fan page zuelainmortal in Facebook that show's in picture the history of my country, how it used to be, presidents, avenues, etc. I think it's a great page because it shows the history, and any country needs to remember their history to build a better future!
I think there's a big chance to increase the use of this tool in a better way :)

15th June, 2012 @ 4:16 AM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff

Thank you guys, awesome discussion opened here. I would only add up another superb site you might found useful while networking, Some of you might have heard about stumbleupon already; it is a great site where you can reach information you never dreamed of existing. Apart the fact you will gain knowledge on many various topics, the site is also interactive and you can check what your friends have stumbled upon and share among each other cool stuff. :)
It is always up to us how we use the social networks and as Nubi says we need self-control.
Isabella, I really like the Venezuela site; already liked it on FB

17th June, 2012 @ 8:20 PM CEST

Jovana Djurkovic

Jovana Djurkovic | Action team | CF Chapters

Zdravo Stefane :))

maybe I am late with the comment, but this topic is so interesting, and I have to give my feedback :D

I started to discover how big potential have social networks maybe a year ago, and every day that potential is bigger.
We didn't have protests like youth in your country, but we have events. was founded few months ago, and they are often organizing lectures by people who made the most profitable online businesses in our region :D forums, marketing and PR agencies and so on, and I enjoy to attend those lectures, because it really proves that our business can be much better promoted if we use social media :D

30th June, 2012 @ 10:13 PM CEST

Ana Mihajloska

Ana Mihajloska | Action team

I couldn't agree more with you, Stefan. The power of the social networks can be used in a lot of ways, one of them being making a positive impact on society. However, some people abuse that priviledge and use the power of networking for organising events that do not affect the environment in a good way. For example, a few months ago there were another protests based on religious subject and it did not end up so good. So, it's a two way street, it is up to us whether we will use the social networks to achieve something good or something bad.

1st August, 2012 @ 6:36 PM CEST

raghav bansal

raghav bansal

i agree with your views towards the strength of social networking. In fact, i have been thinking about the future of youth and interest of people in coming time. So this topic actually brought my interest in sharing my views on it. Firstly, i appreciate your research in this area because its a true fact as we have seen in India's Anna Hazzare's protest against corruption that happened last year. A very huge amount people gathered to support him. It happened with the support of social networking itself. But my concern is about the wastage of time involved with it which could have been used productively in innovation and other areas of developement. At this point i feel like asking your views on it, Stefan, What do you think you would have been doing had facebook and twitter not been into existence? I believe its not the utmost utilization of time and being a source of entertainment to kill time in a certain sense. Individual personal development leads to overall social change. I agree there has been a massive change in communication skills and confidence gain thereby, but i believe the upcoming time may get us with new ways of social networking . For instance, we may think of research integrated networking which can be taken as we put together our research and it eventually bring about innovation. An improved version of acquaintances globally.

1st August, 2012 @ 7:42 PM CEST

Emilija Georgievska

Emilija Georgievska | Action team

Thumbs up Stefan! It's nice to spread the word about the events that took place in Skopje last year, it was truly amazing to be part of a movement which stood up against injustice and got to working together only after one tweet. Another excellent example of the power of online social networking are the 'critical mass' events, where people gather and ride their bikes together to show the importance of using bicycles in the cities. This is also a very nice initiative that started taking place in Macedonia as well.

4th August, 2012 @ 4:17 PM CEST

Hina Hazrat

Hina Hazrat | Action team

This article truly depicts the clear picture of social networking platforms. Utilizing them to the best possible way is so healthy that a revolution in various fields can be made stand up!

5th August, 2012 @ 8:09 PM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff

Glad to see guys that there are still valuable comments going on this article. What to say, well Ana is right and putting on the table another interesting point of view how the usage of social networks is a two-way street. It is absolute truth!

@Raghav, well to answer your questions I will recall to one of my friends who recently deactivated her Facebook profile. And I asked her why and did it change something (note that she even didn't use it so much her FB) and she answered me: "Well, the difference is - I am sitting here in my room and I feel private. When my Facebook page was still on, I knew that people are seeing who am I and what am I doing - most of which, people that I didn't know." So, if I imagine the world without FB & Twitter, it is a world 10 years back in time - a step behind in globalization. What would I do? I guess still the same things, just with a bit more extra time in the day.

So, yes here is another problem: Privacy and Social Networking.

@Emilija: Thank you.:)

7th August, 2012 @ 2:20 PM CEST

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