Multi channel inbound marketing

Connected World? Better or Worse?

by Hajdi Kostova on 17th February, 2012 at 8:10 AM CEST

When I was little I used to lie on the grass looking up at the sky, wondering if there was someone else on Earth doing exactly the same. And then I’d smile because I believed that I was somehow connected to at least one person and we were laughing together. I still do that but the only difference now is that I actually have the possibility to contact someone from another part of Earth, just by sitting in front of my computer. In these moments, I enjoy the benefits of living in a connected world. But everything has its ups and downs and so does connection. Let’s explore them. The sole fact that you’re currently reading an article written by someone who’s most likely not your neighbor proves that there’s at least one benefit of living in a connected world. Everyone has an open access to information. We have e-mails that are sent and received in a matter of seconds, blogs, news, encyclopedias. You can meet new people in seconds or easily reconnect with old friends. We’re far from the times where radio and TV were the only source of information and we only knew one side of every story. We all know that Little Red Riding Hood was eaten by a bad wolf and then saved. But today, with the Internet, we’re able to read the wolf’s story, the grandmother’s story, the hunter’s story and so on… Take for example 2011 – many world changing events happened and this worldwide connection gave you the possibility to find out about them. And not only find out, but read more, explore these subjects and form your own opinion.

Red Riding Hood vs The “Bad” Wolf (picture credit)

On the other hand, the fact that you are reading this sitting in front of your computer may mean that this “connected world” only connects you virtually, while in reality it disconnects you from the ones close to you. “While technological advances will offer better opportunities for the planet, it will most probably damage our relationships. The more we become technological, the less we care about each other. With machines that help us remember birthdays, calculate for us, etc, we have the risk of becoming “techno-robots” of the future so that we will become more dependent on machines which will decrease our Emotional Quotient.” – Damla Aktan. Maybe the wolf was mean after all, why else would he disguise as Red Hood’s grandmother. Maybe we’re just crowded with too much information, unable to recognize what is true and what isn’t. And that now we’re further away from reality than we were before.

“Abe Lincoln” on the Internet (picture credit)

Both sides make a strong case. But in my opinion, if I don’t allow it, this world wide connection can’t move me away from my closest. It is only an opportunity that I decide when to use. So let’s all make sure we use it wisely.

~ Hajdi from Macedonia, Action Team #8 C:F Writer

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Rifat Sagor

Rifat Sagor | CF Chapters

It is true that our emotional quotient gets threatened by our virtual-self. But in other way, may be interaction through internet develops weird kind of emotional quotient for people living in a distant part of the world.....!

17th February, 2012 @ 9:19 AM CEST

Maxwell Marfo

Maxwell Marfo

I also agree with you and Rifat. If we focus and use the connection wisely, we will gain a lot of it and also in everything, there is ups and downs as you metioned it earlier on. If the good outways the bad, then you consider it successful but not otherwise. So to me, the connection has really helped us.

17th February, 2012 @ 1:56 PM CEST

Jovana Djurkovic

Jovana Djurkovic | Action team | CF Chapters

:) Zdravo Hajdi... Your topic is great. I so liked the quote by Damla, our dear C:F Friend.
I think people are becoming more addicted to Internet. But then, thanks to the Internet, we have so many opportunities to discover new things from all parts of the world.

17th February, 2012 @ 2:06 PM CEST

Stefan Alievikj

Stefan Alievikj | C:F staff

It came to my mind after I re-read this article... imagine, children from future generation not knowing the story of Little Red Riding Hood... I mean, the kids I see nowadays are not focused on reading on the internet. They wanna play games, they want to have facebook. We are defocused from reading habits in general, focused on our virtual lives on the internet... It scares me sometimes what will be the final outcome of that..

So, as Hajdi points out in the end.. use it wisely! :)

17th February, 2012 @ 6:24 PM CEST

Samuel Duru

Samuel Duru | Action team

A connected world presents upsides as well as downsides. But I think we really need to strike a balance between the pros and cons of this connected world to ensure that we don't become “techno-robots” of the future as Damla envisioned.

20th February, 2012 @ 4:54 PM CEST



At the end it has to do with choice, you have to choose the extent the internet affects your relationship. I am very happy the way the internet has made communication easier to loved ones afar and getting information easy too.

22nd February, 2012 @ 10:06 PM CEST

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