Multi channel inbound marketing

Simple n' Smart

by Adedayo Adeyanju on 15th June, 2011 at 2:01 AM CEST

When faced with a problem, a challenge, a daunting math question, whatever! I am sure that you, like me, often get the feeling that it cannot possibly be resolved too easily. The solution or the answer must be quite complex, even intricately so. Right? 

Well, maybe not so much. This week’s TOW highlights the need to keep solutions simple and smart, so that it doesn't only look attractive but it is easy to implement. A similar philosophy is the KISS: Keep It Simple, Stupid or Keep it Simple Stupid (I actually like the latter better).

The thing is that when we think about it, the most elegant solutions are the really simple ones. I learnt the truth of this a while ago when a friend asked me to explain a concept to him. Then I started on this long, convoluted explanation and he just stared back with a blank look. He then said, “please explain to me like I’m a four year old”. That got me! It really did.

The Rube Goldberg Machine

The theme of simplicity occurs over and over again in science (Einstein famously said, "everything should be made as simple as possible, but no simpler"), in philosophy (Occam’s razor suggests that we should tend towards simpler theories whenever possible) and in art when Leonardo da Vinci tells us that "Simplicity is the ultimate sophistication".

I suggest a two-step process to fixing things, a. Organise b. Activate. This actually works. The text that you’re reading right now is proof that it does. 

Are you wondering how issues like the environment, world peace etc. can possibly be solved very simply? I know I am. I have an answer, though. My answer is, “drink water”.  I’m serious. If everybody drinks water, then we will have world peace and a beautiful planet.

The Rube Goldberg Machine

My reasons: If we all drank just water, there would be a lot more money to help eradicate hunger. See What social and economic problems are linked to alcohol use? for some of the effects of drinking beverages. Imagine the billions that go to producing and consuming wines, beer, spirits etc. every year and the effect that money would have in the right hands doing the right things. The environment would be cleaner and people will be happier.

Sigh. So that’s my TOW for you. Drink Water. You’ll be happier and healthier and saving the world while you’re at it.  Do you have any simple solutions of your own? Please share.

PS- If these two pictures don’t convince you about the value of keeping it simple, then, like we say here in Nigeria- You’re on your own o!

~ Adedayo, Nigeria (C:F Writer, Action Team #2)

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Kayode Nubi

Kayode Nubi | Action team | CF Chapters

Hahaha....Definitely a good read for me (1.30 HRS GMT+1) in the morning. Good thing I love simple and Medex Hotsoul Deyanz knows this. Gimme lines and shades and i'm good to go as far as creativity is concerned.

15th June, 2011 @ 2:30 AM CEST

Jatin Kataria

Jatin Kataria | Action team | CF Chapters

he he... lolz.z.. amazing.. 2 pictures r amazing... really good msg,... why to complicate much wen u can do it in simple manner..

loved it... u r really cool writer. . .keep posting simple stuffs.. ;)

15th June, 2011 @ 5:45 AM CEST

Sayanee Basu

Sayanee Basu | Action team | CF Chapters

Oh my... Rube Goldberg is so nostalgic and thanks for the reminder Adedayo :)

”People admire complexity but reward simplicity.” ~ Ben Huh, CEO of the Cheezburger

15th June, 2011 @ 2:58 PM CEST

Adedayo Adeyanju

Adedayo Adeyanju | Action team

@Nubi- lol. Yes, i know how you like simple in art. Question though is, are you simple with everything else?

@Jatin- Thank you, team-mate! I intend to keep it simple for a loooong time yet. :)

@Sayanee- You're welcome, anytime. Have you done anything "Goldbergian" lately? Apt quote too. #wishes :D

16th June, 2011 @ 5:23 PM CEST

reena kataria

reena kataria

wow...nice one...

i alwys use d line for myself (keep it simple silly)...he he he

u knw water absorbe all kind of emotions...wn u laugh/angry/speak/scilnt/hurt/ cry... a lot u just hv glass of watr n things r fine u r relaxd..

anthr reasn to drink turns u simple fm d complex mood swings....he he he

18th June, 2011 @ 6:32 AM CEST



oooooook, very nice, creative with a lot of meaning too. I'm definetly going to put this to practise always.....hahahaa

18th June, 2011 @ 9:08 PM CEST

Adedayo Adeyanju

Adedayo Adeyanju | Action team

@Reena- That's a great way to think about water!

@Kedei- Thank you girl! You should practice it. It really works. :)

25th June, 2011 @ 7:56 PM CEST

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