Multi channel inbound marketing

The Winning Ideas

New Metro Interior Layout (Nνmétro)

Design Team name: Backcasters

Team members: Tan Chen Sin, Liew Yen Ching

Faculty/school: National University Singapore

Country: Singapore

More than 160 cities across the world have adopted rapid transit(metro, subway, etc) systems as the best type of transportation due to their high carrying capacity and minor land space use. Yet, the increasing population in such urban areas and a corresponding higher travel demand for public transportation has resulted in saturation problems.The current rapid transit systems witness daily inefficiencies and time wasting for users who line up in queues, need more time to arrive at their destinations, and feel discomfort from traveling in overcapacitypacked trains.

Status quo solutions typically focus exclusively on the acceleration, deceleration and travel time between the stops. Urban planners have at-tempted to improve the rapid transit transportation by introducing more trains in the systems, building more metro lines, improving the engines,tracks and the traction wheel material. Yet, these solutions are costly in terms of time, money and space. Nνmétro is not; it is nearly costless and easily implementable in current train cars without major adjustments.

After serious research, Backcasters estimated that “dwelling time” - the time required for passengers to get in/out of the train - occupies a substantial portion of the total travel time of a train from station to station.Thus, their solution focuses on minimizing dwelling time, unlike previous attempts targeting acceleration and deceleration. Backcasters designed a new metro carrier involving the utilization of safe, highspeed roller shutter technology. Wide and high-speed roller shutter doors are proposed to replace the existing conventional horizontal sliding doors.Furthermore, interior design is also rearranged in accordance with these new entrances and exits, and the seats are changed to convertible seats which can flip up if there is more traffic.

Urban planners across the world can adopt this design, making the potential for turning this from a theoretical solution to a practical reality easy. Further individual adjustments to the plan could be added. Yet,the central ideas remain, as they are in the core of the solution, rather than in the details and execution.

Based on Backcasters’ research, such innovation in the design of exit-entrances could reduce passenger travel time by 25%, increase train network capacity by 50% and reduce the number of trains required for a system by 25%. This proposal can save money for governments,and reduce the raw material and energy required for a greener metro design, indicating its true value as a win-win solution.


Enwest: Empowerment through education

Team name: 180 Degrees

Team members: Nat Ware, Edward Miller, Shane Treeves

Faculty/school: University of Sydney

Country: Australia

Education is the answer to overcoming today’s challenges. Persistent poverty, the lack of cultural understanding, unsustainable business practices can all be overcome through an innovative approach to providing education that utilizes recent technological advances. The solution of180 Degrees provides the means to achieve improved educational access and standards, while at the same time benefiting all parties involved.

In our plan, we envision three mutually-beneficial components between IEDC-Bled School of Management and the wider world, all focused on one goal – the empowerment of individuals through education. The first component, a student-to-student free online university, would help dis-advantaged youth in developing countries to receive tertiary (university)education. It involves the creation of a virtual 3D online university cam-pus using the latest technologies. The second component, a teacher-to-teacher business training scheme, enables staff at IEDC to train and mentor promising business educators in developing countries. The course involves a two-way knowledge exchange. IEDC teaches participants about business and how to be effective educators, whilst the participants in their turn run seminars. If one teacher can change 30 lives,and one well-trained teacher can train 30 teachers, what can 30 well-trained teachers do? This scheme ensures that there is a multiplied social impact. The third component, a community-to-community social venture program, exposes students to social ventures relevant to their area of study and provides them with practical experience to complement their theoretical education.

The winners of the IEDC Challenge offer a full-scale business plan with solutions different from current attempts at bringing education to the developing world. The use of a 3D university, similar to the strategy games that people play on their computers, connects fun to learning. The feasibility of the plan is remarkable in that it will increase the level of education provision in a way that is scalable, cost-effective and could be implemented within a short time frame. As to the funding, where required, the 180 Degrees team has identified sponsorship to come from NGOs, governments and for-profit businesses, as well as from the net profits of the project.

Targeted at the IEDC, this solution can be developed and adopted by schools that aspire to profit and grow through giving. Further development of the second and third stages of the project might be required but the first draft of the Enwest solution already guarantees a sizable impact across the developing world. A central point of this win-win solution is that students at IEDC are able to consolidate their own learning while simultaneously providing an education to thousands of people in developing countries.



Team name: SureViVa

Team members: M. Ibnur Rashad, Veerappan Swaminathan, Tan HueiMing, Ian Gan

Faculty/school: National University Singapore

Country: Singapore

Today, over 40% of undergraduate students globally are looking for opportunities and a perfect job using technology-mediated placement assistance over the internet. Meanwhile, businesses still find it difficult to attract the“silent majority” of passive job seekers, those who are not registered with recruitment agencies or actively looking at job websites, which may actually add up to 73% of the population, according to Job Tonic. Another problem lies in the huge cost, hassle and risk related to organizing recruitment talk sand finding candidates in new foreign markets that companies would like to penetrate into. Current online CVs lack depth and tend to capture only brief professional information as mentioned by candidates.

Socia CV’s mission is simple: to connect youth to opportunities. SocialCV helps universities connect youth to opportunities, helps youth build credibility and helps client organizations such as businesses innovate sustainably. This is done in six phases, as follows:

  • SocialCV accounts are provided to universities’ first year undergraduates;
  • Students are offered opportunities to participate in online games and com-petitions after their first year through which they gain rewards and recognition;
  • Students are matched to internship and job opportunities based on best fit (companies gain great value as candidates’ profiles and proficiencies are prevented via our Social Validation Engine™);
  • Students build their Credibility Rating™ by building Skill Trees™;
  • Students gain access to the Social Agora™ (or the Innovation Mall) where they can visit Virtual Storefronts operated by companies and work on projects crowd casted by these organizations, and
  • Students participate in crowd sourced location-based tasks or career fairs on the go with the SocialCV mobile application.

Students’ use of these tools will span three to five years. By catering only to the youth and having serious gaming elements, SocialCV is clearly differentiated from professional networks like Linked In and XING, as well as open innovation platforms like Innocentive.

Sure ViVa has elaborated details of the various steps needed to build the profiles of participants that can then be used to compile their Credibility Rating. With SocialCV, members can build credibility and get rewarded. Even if their open innovation projects are not successful, businesses can now innovate in a faster manner, yet sustainably, without increasing their operational budget, and universities can better connect the majority of their students to job, internship, scholarship and project opportunities.


Moving Sidewalks

Team name: iLine

Team members: Vadims Pikarevskis, Aleksandrs Trofimovs, ArtjomsVohmincevs, Antons Esaulenko

Faculty/school: Stockholm School of Economics in Riga, University Bath, University Mancester, Riga Technical University - Faculty of Transport and Mechanical Engineering

Mentor: John Crockett

Country: Latvia, United Kingdom

There are inefficiencies in the public transportation systems that lead to overcrowding at peak times, long waiting times at stops,or the need to walk for some part of the journey. This creates problems that tend to motivate people to forgo the use of public trans-port altogether and just take their car, which has its own share of problems associated with traffic jams, pollution, and wasted fuel.The proposed idea is to adapt moving sidewalks, akin to those used in airports, to outdoor use. The project is based on three cornerstones – making the system of public transportation more time-efficient, being as self-sustainable as possible, and being free tothe end-user and profitable. As the base of the project, we use a high-speed moving sidewalk developed by Thyssen Krupp – TurboTrack. This technology achieves a maximum speed of 7kph. This means that the average speed of a walking person would be12kph, which is approximately the same as the speed of auto traffic in rush hours. And as it is continuous system, there is no wait time such as that associated with conventional public means of transport. Furthermore, it can be driven by solar panels, the installation of which is not costly.

This project is expected to reduce the costs of transportation to local municipalities, as well as increase the profitability of certain public transit lines, which makes local municipalities the ideal agents of change to adopt this project. By reducing costs and in-creasing the revenues of local municipalities, profitability is ensured for any and all parties involved. The proposal has a positive sustainability impact as it is self-sustainable to a level of 73.6%.The project is attractive to potential lenders, such as venture capitalists, business angels, banks and government, as it is both profitable and sustainable for the environment and society. The project provides a return on investment in six years, less than an average payback period in transportation industry. With benefits to the innovators, businesses and local economies, as well as social and environmental benefits, this self-sustainable project is a win-win for all parties, while at the same time providing faster and more reliable public transportation.


Connect through Education

Team name: Rainbow

Team members: Long Le, Giao Le

Faculty/school: Gettysburg College, Singapore Management University

Country: USA, Singapore

Even as the world progresses forwards, many parts of the globe are left behind because of differences in access to quality education. This may arise because of financial constraints, social constraints, or language barriers. In some countries (eight in the year2007), half or more of the child population still does not attend primary school. Somalia leads in this regard, with 77% of its children going without proper primary school education. Organizations around the world have attempted to provide solutions – such as recruiting college graduates to become teachers, bringing new technologies into classrooms in developing nations, and other ideas.

The mission of this project is to use technology and community re-sources to make free and high-quality electronic education universally accessible. Team Rainbow proposes that the agents of change are local communities, supported by sponsors worldwide.In their business plan, the team wrote, “If the idea is integrated into the heart of the community, it will survive one way or another regardless of our presence.” They therefore propose an “academy” to bring free electronic education to Vietnam, mainly in the form of videos and DVDs, utilizing existing hardware technologies since the internet is not as widespread in Vietnam as in other countries. Volunteers, teachers, students and domestic organizations would participate in putting together the database that will be used for producing quality e-learning programs.

Two founding members of Team Rainbow have already started realizing the first phase of their project: recruiting other volunteers.Their detailed business plan elaborates on the specifics of the academic programs, the partners, and the cornerstone goals they seek to achieve. They have prepared full budgets and are working at the stage of looking for sponsors and financial backing. The Connect through Education (ConnEd) Academy will benefit a wide group of people in Vietnam, not merely young students.In the longer term, it provides self-sustainable education that is free to the student, with communities picking up the costs in ex-change for the social and economic benefits they receive from the academy in the form of educated citizens. The provision of greater educational access for the developing world can result insubstantial leaps in progress among communities and a change for the better in economic, cultural and social terms for these countries.


The Future Leadership Course

Team name: Disconnected

Team members: Oliver Lewis Christensen, Martin Bøhm Rasmussen

Faculty/school: KaosPilotMentor: Pete Sims

Country: Denmark

The problems we are facing in the world today do not only seem hopelessly immense, but also connected in a way that makes it very difficult to know where to start. Every single major challenge in the world today is crying for a sustainable solution. Whether we are talking about the economy, climate, poverty, ecology, peace or migration,there are no simple solutions.

This team proposes offering an MBA+ Future Leadership course in a one year program designed for post-graduate MBA students. The pro-gram builds on top of the students’ management skills developed in their MBA programs. The students gain professional experience through a focus on three emergent areas of leadership: Sustainability,Design Thinking, and Communication. Upon completion of the course,the students will have developed the necessary vocabulary, methods,perspectives and experience to join the forefront of business leaders in the 21stcentury.

MBA+ is a unique educational course. Broken down element by element, most of it complements parts of the curricula at the top business schools around the world. But what differentiates it and thereby brings the most value to IEDC, is the holistic design, the collective learning environment, the pedagogical approach and a highly increased focus on the individual student’s personal leadership skills. The distinct pedagogical approach of the MBA+ will create strong differentiation among the conventions of traditional education system. The pragmatic and process-oriented philosophy underlining the whole course rein-forces the learning that will take place in the ongoing teamwork. This is also the reason for a new group-to-group examination that will be introduced and explored during this program.

Our proposal presents the Future Leadership Course in detail. The pro-gram director, as well as head professors, will need to be hired and paid. The total cost of the project is over a hundred thousand euro per year, but the team estimates that the costs will be covered by tuition fees and by clients who will pay for the knowledge and expertise they get from students who will work with these clients as part of their curriculum.

The Future Leadership Course is a concept for a one-year leadership course. In order for students to unfold their potential as leaders who serve the needs of the world, they need to learn more than just theories. They need to get their hands dirty by learning Sustainability, De-sign Thinking, and Communication.


BLED Sustainability Office

Team name: Properity Builders

Team members: Zhikica Pagovski, Sofiya Tsvetkova, Simona Atanasova,Adelina Pavlova

Faculty/school: American University in BulgariaMentor: Cosmina Tanasoiu

Country: Bulgaria

The proposal of Properity Builders is to establish a Sustainability Office at the IEDC-Bled School of Management with the goal of creating and implementing three major programs: “Give Your Time and Skills, Not Just Your Money,” “Business for the Community – Students Get Their Hands Dirty,” and the micro grants foundation “Small is Impactful.”

The first program seeks to raise student awareness among 90% of the IEDC student body about the importance of devoting 10% of their time after graduation to do voluntary work for the community. A high number of graduate students will be expected to participate in the project “10%Voluntary Work for the Community.” Over the longer term, this project aims to develop a framework (including academic, practical, and re-search elements) to educate socially responsible business leaders who can create a genuine commitment to promote sustainability and global prosperity. It seeks to draw MBA students’ attention away from large scale large-investment projects to small scale initiatives devoted to sustainability that change peoples lives, effectively making them think small rather than big.

The project has local, national, and international character. It aims to improve business education and contribute to resolving some of the major world problems such as low social cohesion, extreme poverty, and environmental problems. We expect a period of implementation to last six months in order to establish the office, and around three years to successfully implement each of the programs, after which there would bean opportunity to continue the project and possibly bring it to other MBA schools. The implementation of the project is realistic, with a total estimated budget of approximately €5,300.

Implementing this proposal will educate a new “breed” of leaders who value the human element of business, and who understand and embrace corporate social responsibility as a daily value. By internalizing this attitude, the next generation of leaders can slowly begin to transform the many aspects of business that remain untouched by this new thinking.



Team name: Glamorgan-Fanshawe

Team members: Jake Jones, Jeff Palmer, Eryk Gabriel

Faculty/school: University of Glamorgan - Business School, Fanshawe Col-lege

Mentors: Lesley Long, Rhonda Payne

Country: United Kingdom, Canada

Linkativity is a web-based social network that connects students to a variety of organizations for the purpose of achieving open innovation. An over view of industry trends suggests that our target audience primarily uses technology to connect with the world around them, making Linkativity a timely endeavor.

When considering the viability of a venture such as Linkativity, it is important to consider what similar offerings currently exist in the market. The closest rivals to a concept such as Linkativity exist in the social-networking, business-networking, curriculum vitae/employment advertisement and academic competition fields. Whilst these areas are already flourishing,Linkativity would bring together the best and most useful aspects of these separate products, providing a unique and wholesome product, superior to the sum of existing platforms such as Facebook,, LinkedIn and Challenge:Future.

Linkativity would present the global community with one unified platform,or environment, to link and develop individuals and businesses worldwide.It would be a unique selling space for accomplished individuals to develop and promote themselves directly to businesses, and for businesses to search the next generation of innovators for talent that truly connects with their ethos. What sets Linkativity apart from its competitors is its focus on continually developing the skills of its users. In today’s world, employers are looking for pioneers with a greater breadth of skills. Linkativity fosters the development of such pioneers.

The capital requirement for new businesses is minimal, meaning that a dot-com business such as Linkativity is very easy to create, given the knowledge and technology needed, both of which are not uncommon. To make a grand entrance from the outset in its markets, it will be necessary to demonstrate value for customers/users to build important customer loyalty and brand credibility. Being a “first-mover”, the first incarnation of such a detailed platform, Linkativity could gain strong ground and build important customer/vendor relationships that would enable long-term success and customer retention should any competition begin to develop.

The real competitive advantage the Linkativity solution brings is its distinctive Level Up platform - a fun, gaming-inspired website that will attract and engage a talented pool of innovators. And the business would pay for every-thing.

Linkativity is a solution that provides a creative way to link job seekers to businesses, thereby simplifying access to jobs, while helping businesses improve their own recruitment and talent searches for labor.



Team name: VIP Romania

Team members: Dan Croitoru, Bulent Duagi, Carmen Ruse, VladTeiosanu

Faculty/school: National School of Political and Administrative Studies, Department of International Relations; Polytechnic University of Bucharest, Faculty of Computer Science and Automatic Control; University Spiru Haret, Faculty of Architecture; Politehnica University of Bucharest

Country: Romania

VIP Romania’s vision is that every talented young professional is able to find the right opportunity to put his or her talent into practice. Idea-Spot is an online platform for young professionals aged 15-35 that brings together different stakeholders, including young professionals,companies, universities, and NGOs. The platform matches their interests and desires with opportunities and development using enhanced search and visualization features through the Microsoft Pivottechnology.

Stakeholders can share information, cooperate on projects, and use crowdsourcing to foster user innovation. The platform can conduct competitions and educational programs and offer scholarships inorder to develop the larger community and maximize the effects of collaborative work. IdeaSpot provides exceptional recruitment tools that highlight specific interests and employee qualifications, while of-fering students an easy way to compare and find opportunities. Pivottables are useful for quickly creating cross tabs. A pivot table can help quickly summarize flat data, giving it depth and a better focus on the desired information. This is accomplished while using innovative design and visual effects, making the whole experience easy and fast. Finding and accessing data will never be the same.

IdeaSpot’s competitive advantage gravitates around the new technology they propose to use. Exclusive “partnerships” are possible with Microsoft, such as using Microsoft Pivot for this unique genre of platform devoted to young professionals and recruiting exclusivity.Future innovations might include mobile browsing with touch and multi-touch, both of which are supported under Microsoft Pivot. Additionally, Silverlight, the technology which lets Microsoft Pivot be embedded in websites, is also mobile. This will port the incredible Pivot function alities to mobiles.

VIP Romania’s idea is a winning solution for companies as it gives them instant access to the best talent available. It is also the winning solution for young professionals who get the chance to show their talents and put into practice their real potential. And finally, it is also an opportunity for the platform itself, IdeaSpot, to create the perfect place where talent and opportunity can meet.






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Sayanee Basu

Sayanee Basu | Action team | CF Chapters

Congrats to all the finalists! With solutions ranging from transportation, to education and career, I can see the potential for future implementations!

26th August, 2010 @ 2:45 PM CEST

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global youth think tank & student competition