Multi channel inbound marketing

The Power of Ideas

John Crockett*

“The distance between a new idea and full market acceptance is a very long trip.”    Robert Noble, CEO Envision Solar

The “very long trip” that Robert Noble mentions is a vastly important one. Many of the world’s best innovations languish for years, sometimes decades, before they begin to make a positive social or economic impact (and many never do). The electric car is a tragic recent example. First developed in the 1960s, the electric car didn’t make it on the long trip to full market/social acceptance. Decades later, the electric car has new life, in part due to the development of complementary technologies and processes such as the lighter lithium battery, but also most recently a policy change in the form of $5 billion in stimulus money to fund testing battery re-placement stations in five U.S. cities. The greatest change remains though – getting consumers to accept and demand the product.

One of the questions before C:F - after an energetic, inspiring and creativity-filled Summit - is what role can C:F play in the innovation/entrepreneurship process?How can C:F enable and promote not only the innovative spark but the entrepreneurial process that will foster bold and sometimes revolutionary changes that our planet vitally seeks? As the conference highlighted, the challenges are many and the resources needed to tackle them, both intellectual and financial, are vastly lacking.

I believe that C:F has a unique and valuable contribution to make as it looks to the next few years. The first is in the empowerment and incentive it offers to thousands of students each year through challenges highlighted at the C:F Summit. This com-petition does what many corporate and government institutions can’t do by accessing talent across nations, cultures and expertise. At the conclusion of this year’s summit, nine teams, as well as dozens of others who had either competed directly or been involved in various roles, left Bled, no doubt inspired and with new skills. But the “what now” questions remains. While the generous prize of €20,000 provides a fantastic incentive to participate in a future contest, it does not represent asum that will allow for the research, development, and institutional structure that even the best ideas would need to make the long trip Robert Noble mentions above.

One of the most elusive steps of innovation is diffusion, that is, getting the idea, the process, the social innovation or technology in the hands and minds of people. In the case of C:F, the power of the community is vital. The ability of C:F alumni to provide practical solutions for the future is important, but more critical is the ability of C:F to nurture both the capacity and motivation to act boldly. As talented young leaders act boldly, C:F should continue to seek its unique value by connecting its growing alumni and supporters with the dynamic world around them. It should continue putting forth a vision that encompasses not only “the sparks” of student com-petitions but also guides these projects to institutions that will support their full development.


*John Crockett is a social entrepreneur and Finalist Mentor (representing Stockholm School of Economics in Riga) at the2009/2010 C:F competition.


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Andreja Kodrin (C:F Management)

Andreja Kodrin (C:F Management) | Action team | CF Chapters

It is one of our the most important strategic objectives to facilitate and nourish further development of ideas. We hope that also with the help of this book we will promote the talented youth and present the potential of your ideas.

26th August, 2010 @ 2:48 PM CEST

Jatin Kataria

Jatin Kataria | Action team | CF Chapters

Real grass root level implementation thought process by Mr John is highly appreciable.. :)

I guess role of CF is not to tell people that support __ _ _ idea or promote them to others to help,,,, role of CF is to be that support to implement these ideas or any initiatives...

Youth is frustrated because of this system (orthodox system) and CF come out with system and now YOUTH believe on CF... Yes this group will do something

Youth always wanted to do good, dey always hav network and financial constrain.... they dont want that someone tell others that his/her idea is good... they expect not to tell, they expect person who is telling should promote / support (mentoring, financiallly, morally etc)

CF - creates positive climate in so many people's mind... lets lead the world in better way.. :)

16th November, 2010 @ 6:18 AM CEST

Kaushal Joshi

Kaushal Joshi | Action team

स तु दीर्घकालनैरन्तर्यसत्काराऽऽसेवि तो दृढभूमिः said by Great Patanjali - The Great Indian Philosopher...meaning...Great cause can be done by only with continuity, regularity and conviction.

Dreams transform into thoughts & Thoughts result into action...that is the way for transforming new idea into social acceptance but we need to develop courage to build continuity, regularity and conviction within us to pass through the painful journey of "very long trip".

I am impressed from "The Power of Ideas"...Thanks Mr. John for wonderful sharing...Thanks CF

6th May, 2011 @ 10:08 AM CEST

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