Multi channel inbound marketing

Green Traveling in Slovenia

The Slovenian Tourism Board and the Bank of Tourism Potentials in Slovenia co-sponsored a competition that Challenge:Future announced under the motto “Give me three days of GREENsLOVEnia.” Over thirty entries are featured on the Challenge:Future website.

All participants were invited to propose a trip itinerary for three days for two people, costing not more than €500. The focus of the trip was “responsible travel and ecotourism.” All entrants were encouraged to make the trips as environmentally friendly as possible by focusing on green outdoor activities, sustainable transport options, eating local produce, and using travel providers who help protect culture and environment.

The initiative received much feedback from the community.Other than the huge number of submissions, many people voted and supported various entries. Some of the more popular suggestions received from twenty to thirty comments. This contest was open not only to the community, but also to outside competitors – which characterizes the openness and inter-connectedness of Challenge:Future.

The winning entry came from Adam McRae from Canada whose Natural Phenomenon submission won an all expensespaid trip for two. Adam included in his trip cave exploration at Postojna, cycling at Lake Bohinj, and “enjoying the fruits of nature” which he says are all on the itinerary. His trip was entirely consistent with the principle of responsible travel – he conducted-all transportation either by train, bike or on foot, without any need for a vehicle. “The inclusion of delicious local food and wine into the plan will inspire the traveler to make responsible choices in their future travel plans as well as in their normal life.”Among the more notable submissions was Nina Ogrinc’s. Nina is from Slovenia and her trip aims to bring travelers to less publicized tourist destinations, revealing the attractions of the hidden“true beauty of Slovenia.” It included many sport and recreational activities as well as enjoying the excellent local food,wine, and beautiful scenery. Another interesting travel plan was suggested by Gavin Cheah from Singapore who proposed visiting Ljubljana, Bled, Triglav National Park, Postojna, as well as two small towns which he claims have great tourism potential -Ribnica and Kocevje.

This challenge for responsible travel and natural observation was well received in the community. The quality of the submissions was admirable – so inspiring, in fact, that the sponsors announced that they will certainly make use of more than one idea in their future work of promoting Slovenia.



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Sayanee Basu

Sayanee Basu | Action team | CF Chapters

Congrats Adam! I love Lake Bohinj...reminded me of my trek to Savica waterfalls and to the town centre :) I need to learn how to bike thought! Next aim :)

26th August, 2010 @ 3:22 PM CEST

Adam McRae

Adam McRae

Haha, you are already able to ride a bike, all you have to do is give it a try.
Yes, this was (is) a good trip. I'm sure I'll be back.

27th August, 2010 @ 10:03 AM CEST

Muhammad Ali Ali

Muhammad Ali Ali

sLOVEnia I really love you!!!!!1 Slovenia is realy an peradise peice in this earth...........

10th April, 2013 @ 7:54 AM CEST

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