Multi channel inbound marketing

Educating for Sustainability and Innovation

Danica Purg*

There is no question that the world is facing immense challenges.Rarely a day goes by without financial negligence, environmental dis-asters, human rights scandals, or economic downturn taking over the headlines of newspapers and TV screens. There is also hardly any question that continuing with business-as-usual will not be enough for the world to overcome these challenges. What we need is a new mindset and new competencies – a commitment to sustainable development backed by solid innovation skills. And education has a tremendous role to play in developing foundations for both.

For many years, CEEMAN – Central and East European Management Development Association – has been advocating for responsible business leadership and emphasizing the need for business school sand their associations to play a role in creating a new generation of managers and leaders capable of leading their organizations towards economically sound, socially responsible, and environmentally friendly business behaviors. CEEMAN has promoted this position at many major international conferences and events they have organized in recent years. It has been integrated into all of our program sand activities aimed at enhancing the quality of management education – including the accreditation requirements for our International Quality Accreditation. Becoming a founding partner of Challenge:Future is a natural extension of our long-term commitment.

In its first year, Challenge:Future has grown into an exciting platform for true dialogue and reflection about the nature of good business education. As schools, faculty mentors, and student participants engage in tackling the most daunting human problems, they are invited to question – and re-invent – assumptions and norms. This open innovation format contributes to the development of deep connections and true collaboration – and the story of the finalist English-Canadian team that finally met face-to-face in Bled is a true testament to this power. Reflection, collaboration, and innovation have to become essential characteristics of educational programs worldwide if we are to find our way towards sustainable future. Schools that made it into the Challenge:Future 2009/2010 Hall of Fame, along with the National University of Singapore, winner of the Most Innovative School Award, deserve much recognition for their efforts to foster innovation among young people for a sustainable world.


*Prof. Dr. Danica Purg is the President of CEEMAN & President of IEDC-Bled School of Management.She is also C:F Chair.


Please log in or register to post a comment.

Sayanee Basu

Sayanee Basu | Action team | CF Chapters

Dr. Purg is truly inspiring. And i like what she says "re-invent – assumptions and norms"
Unless, we re-examine our own assumptions and what is already established, we cannot find something completely out of ordinary :(

26th August, 2010 @ 2:52 PM CEST

It’s not just a comment. It’s a story.

Read. Participate.
Shape your own future.

Have your say. Write your story. Be published. Send us your thoughts in form of articles, comments, your personal projects, suggestions, innovations, ideas ...

Challenge:Future presents a great opportunity to combine theory with practice and we appreciate the competition ambitious international profile that allows for an interaction between students from diverse nationalities and backgrounds in the process of devising globally representative business solutions.EDHEC’s objective is to share useful insight sand develop a new network, while raising critical questions for the future development of both society and business.

Statement from the book by Gaël Bonnin And Guerganaguintcheva, Edhec Business School,France

Bookmark and Share
global youth think tank & student competition