Multi channel inbound marketing

About the 2009/2010 Theme: The Future of Connecting

Imagined as a multiyear open innovation competition, each year Challenge:Future will focus on one specific theme, a universal challenge to be re imagined and reinvented. For 2009/2010, we selected “The Future of Connecting” as the inaugural theme for the competition.

The global economic crisis which started in 2008 brought about many surprise sand many discoveries. Among the countless losses, failures, struggles and con-fusions, one discovery stood out with surprising clarity: never before did the world experience such depths of our global interconnectedness. Penetrating boundaries of countries, industries, social sectors and cultures, the actions and choices of a small group of decision makers rippled throughout the world, making exceedingly visible the myriad of ties that connect us to each other. It may not have been the most positive experience of interconnectedness, but, without doubt, one of the most powerful. The question is: do we see this discovery as a mere side effect of a global economic turmoil, or do we take it as an immense opportunity to re imagine and redesign the future of connecting?

The Challenge:Future Theme of the Year offered a number of angles and layers to be explored. From the obvious issues of communication, information technology, internet, and transportation to the more subtle issues of disease transmission, knowledge transfer, and partnerships for peace and security, the2009/2010 theme posed many questions to be answered. What would the future of mobile phones look like? How might we create events and learning experiences that truly connect? Could we sustain the climate change costs of the current transportation solutions? Would the need for paper disappear in the near future?

As a result, we came up with six challenges for the Future of Connecting:

Call me in 2020 – The future of communication

The last ten years have redefined the ways we communicate. Cell phones, ever-expanding internet access and Facebook’s many friends have become the“norms” of life in the 21stcentury, as indispensable as toothpaste and under-wear. The question is – what might the future of communication look like?

Call me in 2020challenges you to develop breakthrough ideas on the future of communications. What new features, innovations, and applications should we develop? What new uses of communication technology do you imagine? How can we use communication technologies to contribute to a better, more connected, peaceful, and prosperous life?

A Bridge to the elderly - Team “ESPreneurs” (Singapore)

As much as internet has bridged our physical distances, it has also slowly widened the gap between the generations. Our Team’s answer to this problem lies in having an easy-to-use interface that allows elders to participate in the online social activities. They can get familiarized with the new ways and connect better with the younger generations.


What color are you talking from? - Team “Disconnected” (Denmark)

Edward de Bono developed a creative tool called “six thinking hats”that ensures that everyone in a group is talking from the same ground. If, for instance, you put the black hat on, it is time to be critical, and if you put on the yellow hat, it is time to be appreciative.The objective of our idea is to make people use colors to signal what needs and intentions they have. Colors can be used in text message sand e-mails somewhat like smilies and in telecommunication by pressing certain buttons on your mobile or computer that shows the other party “what color you are talking from”.


Smart phones replacing computers - Team “The Frontier”(Indonesia, Singapore)

No drastic physical changes will be made in ten years time. We believe, instead, the changes will be in terms of content and the expansion of communication technology. Mobile web technology will be freely available virtually everywhere and smart phones will gradually replace computers. With nearly identical processing speed and memory capacity, these smart phones are basically all anyone would need.


Move it – The future of transportation

Cars, trains, buses and planes – can we imagine a world without them? Yet, with the world reaching the end of oil,we have no other choice but to re-design the way we travel and transport. What should the new mobility look like? How do we meet our global transportation needs in a sustainable way? How do we transition from old to new mobility? What about solutions already created – such as electric cars or hydrogen-run trains – is there global sustainable future for them? Commercial space trips – is that really the future for all of us?

Smart slipstreaming - Team “ESPreneurs” (Singapore)

Traveling long distances between inter-states will take less toll on fuel (hence less carbon emissions) when vehicles travel in a close convoy using the slipstream effect. This is achievable by installing/retrofitting an on-vehicle smart device which can communicate with nearby vehicles to synchronize driving speeds and thus attaining the slipstream effect by automatically following behind a car that is going to a similar destination.


Intelligent parking tool - Team “Carmakers” (Poland)

Our solution provides a real-time digital map of parking lots in downtown areas. The pictures are gathered by a system of balloons with cameras hovering over the city.The data is transmitted to a central computer unit and sent in real time to cars based on their GPS positions.


No more banging into traffic signs - Team “Why not?Indeed!” (Slovenia)

Let’s remove traffic signs off the roads and traffic lights out of the crossroads, as they are the most common obstacles.Instead of physical elements of signalization, we could use 3D holograms based on LED lasers and projectors.

Carbon credits - Team “IBA” (Pakistan)

The ever-growing use of cars has seen an upward surge in carbon emissions. Our idea is to put a cap on the amount of fuel that individual vehicle owners can use.“Carbon Credits” shall be issued to all vehicle owners on a semi-annual basis.

Algae-derived fuel - Team “ESEnergy” (Singapore)

Micro algae can be grown in seawater or waste water and in non-cultivable land using CO2from flue gas; thus it can help reduce the GHG while providing sustainable fuel feedstock without compromising food crops.


What’s the Buzz? – The future of media

Media – from newspapers to TV to semi-formal blogs – has immense power to shape the world. Yet, as the flood of reality TV shows and tabloid press continues to take over our lives, the future of media is a question to explore. How do we leverage the power of media to create a future that works for all? How do we connect people to what is good and positive in news and events? How do we use media to co-create the new images, voices, and visions of the global and shared future – connecting the best of our past and present in culture, architecture, art, music, science, business, politics and literature? Will we have journalists write news or should we only have sophisticated blogs? Will the media of today survive? And how do we create a world where we can believe the media?

TV for youth - Team “Divine Vision” (India)

Launch a TV Channel that telecasts various conferences, collegiate activities,cultural & technical fests, B-Plan competitions and other extracurricular activities.Voice of the future is for Youth and our channel aims at empowering the same.

Media in your pocket - Team “!ND3X” (Macedonia)

Our invention is a flexible OLED player, which you can roll, or fold, and carryin your pocket.


Hologram media - Team “EDHEC Media Stars” (France)

Our solution to the next step in media communications and advancements is a hologram gadget that allows its users to browse through newspapers, product catalogues (and as hologram technology advances, movies and newsreels).


Save the media - Team “Eureka:Buzz” (Australia)

Appoint an independent body to assess the accuracy of stories reported. All reports will be made public and news companies that constantly deliver inaccurate & false information should be investigated.


Eat that Carrot – The future of health

Our bodies and minds are our ultimate connection channels, where happiness can be as infectious as a dreaded disease. Yet, the recent years of bird flue sand swine scares show that it is disease, not happiness that seems to benefit from the deepening global interconnectedness. As we look into our future, how do we create physical, mental, and emotional well-being, and connect our-selves and our bodies to the health of the planet? How do we mitigate the health risks of global connectivity and prevent global disease transmission?

Building healthcare - Team “Health-Care-Without-Borders” (Australia)

Health-Care-Without-Borders attempts to address the lack of access to basic health care in developing countries with a sustainable solution by focusing on building up and improving the workforce of health care professionals and promoting preventative awareness within these affected regions.

Track under your skin - Team “Horfun Geeks” (China, Singapore)

What if we have a scientific guide telling us what suitable food each individual should eat today? Our team is suggesting a device which can recommend a daily healthy menu for each user. After using this device, the user’s personal doctor can know the user’s daily blood data and other important information more directly.

Urban Agriculture - Team “Nighthawk” (India)

Our solution to this is to construct “skyscraper” farms in urban areas, where mos tof the food is consumed. Plants are planted in containers moving on vertical spiral conveyor belts through various areas of the building with different climatic conditions as required.

GreenPedia - Team “World Health” (Greece, Dominican Republic, Austria)

Our project’s objective is to enhance a culture of sustainable living, providing knowledge to people on how to grow nutritional vegetables, aromatic and medicinal plants in recycled waste solids like plastic, aluminum cans, etc.


Youth Rulz! – The future of youth in society

The men and women currently running the planet have, with some exceptions,very short-term vision, when in fact the really dramatic challenges the planet is facing are long-term. How do we deepen youth’s role in society? How can youth not only connect with the older generation of current leaders, but indeed have an impact, so that the planet that they will be living in and having their children in the future will not be too irreversibly damaged, too unstable climatically, and not too unequal and open to injustice?

Youth advisor to government ministries - Team “Youth Velocity” (Pakistan)

Pass a legal instrument to create the post of a Youth Advisor to all Government Ministries. The Advisor will be a recent college graduate and will be elected by all students in his/her particular discipline for the period of two years. For example, a graduate specializing in agriculture in Pakistan will be elected by all other graduates of agriculture from that year to sit in the Ministry of Food,Agriculture and Livestock in Pakistan.


Youth exploration - Team “Development Crusaders” (India)

Terra Incognita is a program that trains youth and places them in underdeveloped areas with the aim of establishing centers for introducing people to new technologies and training them to use it to their advantage, while keeping in mind the handicap of illiteracy in many areas.

Modified education system - Team “Cookie Monster” (Singapore)

We propose a modified education system for the new generation in order to cultivate the coming generation into a mature, knowledgeable, and energetic group of youth. The proposed modified education system would in cludecommunity work, general political education, and training and health care study.


Media as a key to active youth society - Team “Busted” (Bulgaria)

Our team proposes that we should start a localized student media and a townwide television channel, both of which adhere to modern principles of journalism. While the localized student media such as school and university web newspapers help youth learn how to engage with familiar real life problems through first-hand experience, the town-wide television channel enables them to communicate this experience to the whole public;to share their thoughts and concerns with the rest of the community.


Fast Forward – The future of prosperity

We live in a deeply connected – and deeply divided world. We have found a way to put man on a moon, but accepted massive starvation and social exclusion. Half of the world’s population is disconnected from the global economy – and it is about time we have that taken care of. Ready to bridge the gap between rich and poor, and connect the entire world to real prosperity? Have an idea on new rules of the game in business? Excited to fast forward to the world that works for all?

Alleviating poverty through social media - Team “Up we go!” (Romania)

Imagine an online social network destined to connect charity with sustainable business development and job creation in poor regions. 1 - Entrepreneurs from all over the world upload their innovative business plans targeted at low-income markets and set the amount of money they need to start up. 2 - You, as a community member, see all the ideas and choose if you want to give money to / support some / one of them. 3 - Corporations,research institutes and NGOs also see the ideas and choose projects they want to endorse(act as guarantors and share management know-how).


Education enhancement fund - Team “Team of tomorrow” (Poland)

Our solution to tackle poverty in Africa focuses on fostering education involving a market mechanism instead of pumping money into corrupted governments. In cooperation with investment banks, we would issue long-term bonds to fund scholarships for promising students. These bonds could be repaid from the future earnings of the graduates. A well-educated workforce would spur growth. Bonds could be purchased by individual and institutional investors and traded on liquid markets. Investors could reap profits while helping Africa, and investment banks could improve their strained reputations.


Gaming for underprivileged - Team “2015” (Singapore, UK)

Play and help the poor: Second Chance is an online quasi-role playing game converting virtual credits spent into real direct aid or micro loans to empower the underprivileged.Funds from advertisement revenue generated per game or by direct online payments for exclusive in-game accessories are used to purchase badly needed supplies or provide low-interest financing.


Please log in or register to post a comment.

Sayanee Basu

Sayanee Basu | Action team | CF Chapters

Congrats to all the teams! The diversity in the thoughts and ideas are intriguing!

26th August, 2010 @ 3:15 PM CEST

It’s not just a comment. It’s a story.

Read. Participate.
Shape your own future.

Have your say. Write your story. Be published. Send us your thoughts in form of articles, comments, your personal projects, suggestions, innovations, ideas ...

Bookmark and Share
global youth think tank & student competition